$405
Average Gift Size
91%
Of Donation Fees Covered By Donors
185%
60-Day ROI
"DonorSpring is a game-changer as it's easy to use and provides great support to ensure success."
Mia-Isabella Brea
Development and External Affairs Associate
Challenges
Power of Two helps families heal from the root causes of trauma, help children thrive, and strengthen community cohesion.
The organization has a small, three person development team with limited time to try new fundraising approaches.The team had strong relationships with existing donors, but knew it needed to reach new supporters to build a long-term financial foundation. However, the team did not have the time or the infrastructure to launch a donor acquisition program from scratch.
Solutions
Power of Two turned to DonorSpring to solve the new-donor problem without adding to the team's workload.
The first thing that stood out was the scale of the opportunity. As Mia-Isabella Brea explained: "DonorSpring stood out because of its donor acquisition and large donor pool of over 20 million active donors, connecting us with new donors who would be interested in supporting Power of Two." Rather than cold outreach or purchased lists, DonorSpring identified qualified prospects already inclined to support the mission — people who opted in before ever receiving a solicitation.
But acquisition was only part of the picture. DonorSpring also handled the content and communication side of fundraising, providing ready-to-use email templates tailored to Power of Two's voice and goals. "The email templates have been a huge help — it's great to have pre-written language ready to go, making the outreach process fast and stress-free," Brea noted. For a small team managing multiple priorities, having a draft in hand rather than staring at a blank screen made all the difference.
The onboarding process set a reassuring tone for the partnership. "The initial setup was straightforward, and the ongoing work has been incredibly manageable. DonorSpring's team provides great support in building our email communications." The time commitment — roughly one hour per week — meant the development team could pursue new donors without sacrificing their existing relationships or responsibilities.
Results
Power of Two saw a 1.85x return on investment within the first 60 days of launching with DonorSpring. For a development team weighing whether to take on a new fundraising program, the speed and clarity of that return mattered. DonorSpring not only paid for itself, but it also generated meaningful net revenue early in the engagement.
The donors Power of Two reached through DonorSpring weren't casual one-time givers. With an average gift size of $405, the supporters coming through the platform were making substantive commitments. That's a reflection of DonorSpring's prospect matching process: connecting organizations with people who are already aligned with the mission, not just anyone with an email address.
As Brea put it: "We've been getting a great volume of donations from established and new donors," a sign that DonorSpring strengthened existing donor relationships at the same time it opened new ones.
91% of transaction fees were covered by donors through DonorSpring's fee-coverage prompts on the donation page. That means more of every gift went directly to the mission. DonorSpring's conversion-optimized donation pages handle the ask automatically.
The development team maintained their existing commitments while running a new acquisition and cultivation program. At roughly one hour per week, DonorSpring delivered a new revenue stream that fit into the team's workflow, not the other way around.
