Mailchimp and similar email platforms require you to build your own list and write your own content. DonorSpring does both. New opted-in donor prospects and the emails required to cultivate them are delivered to your account. Your team reviews and decides what gets sent.
Nonprofits using DonorSpring typically spend about 2 hours per month on the platform. DonorSpring writes the emails and you review and approve.
From our proprietary network of 20M+ active donors. DonorSpring matches prospects to your mission, geography, and donor profile. They express interest in your organization before they join your database, so you're not buying a cold list.
DonorSpring analyzes your full contact list and creates segmented content for all of it: active donors, lapsed donors, and non-donors alike. Reactivating lapsed contacts is often the fastest source of new revenue, and it's built into what we do from day one. It's also worth noting that DonorSpring writes emails for your entire contact base, not just the prospects we introduce. Nonprofits can replace whatever they're currently using for donor email outreach, whether that's Mailchimp or something similar, rather than running both, which creates added complexity.
No. DonorSpring works alongside your existing CRM via Zapier. It handles digital fundraising and donor cultivation while your CRM continues managing your programs and other sources of funding.
The core subscription starts at $400/month. Most nonprofits achieve 4x+ ROI positivity in their first year and double that in their second year.
Most nonprofits are over-reliant on a small number of major donors and grants. DonorSpring builds a new giving base alongside that, diversifying your revenue so you're not exposed if a major gift or grant doesn't come through.
Consultants are expensive, temporary, and take their knowledge when they leave. DonorSpring is a platform you control. It builds your donor base, provides you with content, and gets more effective as your list grows. At $400/month it's a fraction of what outsourced support costs.
